
IT'S ALL IN THE DETAILS
Diageo launched Ursus Vodka, a line of premium flavored vodkas. Ursus is a triple-distilled vodka available in Original, Blue Raspberry, Green Apple and Punch varieties. The brand is packaged in 750-ml. bottles that changes from white to blue when it reaches its ideal serving temperature. The original variety is 40 percent alcohol by volume, and the flavors contain 30 percent alcohol by volume.
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