Palo Alto Pinot Noir

A unique Pinot Noir taste experience, Palo Alto shares the vision of the innovators that put the Valley on the map. Experience an original approach, a deliberate point of view, and a delightful outcome.

A wine called Palo Alto Pinot Noir deserves a special and unique visual presentation. Fetzer Vineyards engaged Affinity Creative Group, Mare Island, California, to walk a fine line that was both literal and imaginative. The client and design firm focused immediately on the idea of “a connector.” It was a “no brainer” to begin with a visual focal point reminiscent of a computer IC chip.  It is literally a “connector” and it reflects a connection to the technology and the visionaries that emerge from the Silicon Valley area. The challenge was making it ownable, interesting and appropriate for display on a wine label.