Lonxe Ribeiro White 2014

The agency has created the label using the ‘faraway’ concept to come up with a brand that is only seen from a distance. Using an Op-art puzzle, and only if you move away from the bottle, can you see the exact location coordinates of the vineyard: 42º19’02’’N 08º00’41’’E, another one of the attributes that make this wine unique.

Not only does the geolocation appear on the label, but the bottle number is written on it as well, making each consumer feel like their bottle of wine is extra special. What looks like a poem is written on the front which emphasizes the beauty and creativity involved in winemaking. Faint lines on the label look like the borders on a map, driving home the idea of location and place.