IT'S ALL IN THE DETAILS

Wine Enthusiast 90 points - Familiar maple syrup color and vanilla and oak flavor, good dose of alcohol burn. Finishes relatively dry, with some vanilla and caramel. Jack and Coke is the classic combo. - K.N..March/2011

We do things a little differently around here - and that’s what gives Jack Daniel’s its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.