IT'S ALL IN THE DETAILS

Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Masso revolutionized the spirits industry by creating the world's first light-bodied rum.

We are deeply committed to the responsible marketing, advertising and use of our products. We are steadfastly opposed to the use of our products by underage consumers or any other irresponsible users. Encouraging responsible decision-making regarding drinking, or not drinking, is a strong business principle for Bacardi when promoting our premium quality brands. Around the world, we support, and are an integral part of, trade and social organizations that combat the problems of alcohol abuse and misuse.